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In The Spotlight - ProShine Ceramic

The Ultimate Showroom Shine

  • Specially formulated with a proprietary polymeric silica base, which forms a ceramic glass-like barrier, bonding fully with glass, chrome, rubber, plastic, and paint.
  • Resists dirt, bird droppings and debris making it easier to clean, every time!
  • Protects your exterior by reflecting harmful UV rays
  • Produces an ultimate showroom shine and feel
  • Second to none this Total Body Protection is the superior mirror like shine you’ve been searching for
  • Repels water like no other product on the market, resulting in fast drying times
  • For use in Self Serve, In-Bay automatic or Tunnel carwash bays

ProShine Ceramic Total Body Protectant from Blendco made its way ‘down under’ a little over 6 months ago to replace the existing Durashield Plus Protectant. Prior to the product launch the soap experts at Prowash worked tirelessly with the development team at Blendco to ensure this product delivered extreme shine and protection. As you know, Ceramic technology has made its way into many carwash chemical manufacturing techniques and we thought it was time to give you some insight into ProShine Ceramic Total Body Protectant.

ProShine Ceramic TBP was specifically formulated with a proprietary silica base. The ceramic coat bonds to the surface of the vehicle due to positive ions in the chemical which are attracted to the negative ions in the vehicle’s paint. This creates a ceramic ‘glass’ like barrier on the surface of the vehicle. Bonding to chrome, glass, rubber and plastic as well as the paint. This provides superior protection as well as a ‘mirror like shine’ to all surfaces of the vehicle. It reflects harmful UV rays as well as creating a hydrophobic layer on the vehicle which repels water. This makes drying the vehicle easier, which means that if the product is used in an automatic with a dryer, then you will see the best results you have ever seen.

In-house testing has shown that this bond lasts longer than any of the other protectant products we have previously seen on the market.

ProShine provides a longer lasting shine as well as longer lasting protection from UV and oxidation. The smooth coat, with a silky-smooth feel, also improves the surfaces resistance to dirt and road grime, keeping the paintwork looking clean and shiny for longer and offering repeat customers an easier clean.

If you have made the switch to ProShine Ceramic, have you considered advertising the product to drive business to your wash? Advertising to your customers that you are using a high-quality ceramic protection product lets them know you are invested in providing them with the best quality wash and shine. Consider adding the ProShine Ceramic logo to your automatic wash menu signage and take the opportunity to upsell your top wash. The team at Prowash can help you with your specific marketing needs and we are always happy to discuss any particular custom queries for signage.

We haven’t already mentioned it, but there is another advantage of the ProShine Ceramic…. The product is a premium concentrate so that great results can be achieved with very low volumes. One drum can treat thousands of vehicles, making it cost effective when compared to other products in the market. Remember when comparing products, don’t just consider the price per drum, it’s the price per wash you want to consider. We can help you understand this further with our proprietary cost calculator and soap analysis tool. Contact our Soap Experts today for more information.

And finally, this versatile protectant comes with a delicious watermelon scent and can be applied in a number of ways to improve wash theatre. We have trialled it and seen it used in tunnels, on LaserWash overglow, as supersealant, and in the high-pressure hot wax on self serve carwashes, to name a few.

For the lasting results, marketing opportunities and improved wash quality this product has to offer, we will help you find a spot for it in your wash. We believe ProShine is the next “must have” product for your carwash and it comes hot on the heels of our last major product release of ‘Splatter Wax’.

© Prowash Australia
Author: Sandy Macdonald
Date Published: 9 November 2021